SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Tips for Cheap SEO

SEO (search engine optimization) is not optional for any business that wants to enjoy the benefits of an online presence. You need not spend a fortune on SEO – there are several cheap SEO tips that you should consider.

There are several no-cost and cheap SEO tactics that you could try out. If you have enlisted the services of an SEO company, pick a package that has such SEO tactics because it will be cheaper. Blogging is one of the most effective no-cost post-Panda SEO tactics. Blogging allows you to create unique content and to create links. Search engine bots love fresh content and natural links. You are able to incorporate ‘long tail keywords’ that you might not have thought of when you blog. A new URL on the sitemap emanating from your blog brings in search engine robots. The more you are crawled, the greater the possibility of your ranking being adjusted. The uncomplicated URL structures of blogs make them easy to find. Blogging is also advantageous in that it brings you out as an expert in your field, the comments and trackback in blogs encourage interaction, the RSS and links help increase traffic and the feedback helps with product development.

You could publish in guest blogs. You are allowed to leave a link to your website in guest posts. Guest posts in established blogs are also advantageous in that they help you establish authority and credibility.

Create a social profile on Google+, Facebook, Twitter, LinkedIn, YouTube and other social media sites. Establishing a social media profile on the leading social media sites is free of charge. Social media optimization is important in link building and it helps you create unique content.

Press release distribution not only helps you achieve cheap SEO, but it also helps with brand awareness, it brings you referral traffic, it helps with citation-building for local search engine optimization, it helps with reputation management, it helps you to make important announcements, and it is social proof.

Generate such content as articles, helpful troubleshooting ideas, and tips for social Hubs like Squidoo lenses and Hubpages and write articles for article directories like EzineArticles.com. Other than helping your SEO campaign through link building, such content also helps bring you out as an expert in your niche. Other cheap SEO techniques include sitemap creation, social bookmarking, and local SEO (such as placement on Google Places).

You will save money with an SEO service because maintaining an in-house IT team costs more. This is because you have to pay salaries and other benefits even when there is no SEO work being done and you have to pay for office space and to pay administrative costs. Different SEO companies have different rates and you should search carefully to pick the one with cheap SEO services without compromising on quality. Consider the SEO packages on offer and pick the one that best suits you. Go online for your SEO service because you get to compare more options. There are many comparison sites that you could use to pick the company with the best rates. Do not shy away from asking for a discount. Read independent reviews and customer testimonials to ensure that the company with the cheap SEO services is not using Black Hat SEO tactics.

How chair covers and sashes are the easiest and most affordable way of decorating for events

The easiest way to change the look of a {room~place} is by changing the look of its furniture. You do not have to replace the furniture; all you need to do is get chair covers with sashes and alternate them on a particular theme. Today, you can find excellent uses of chair covers and sashes at weddings, birthdays, corporate events and other formal public gatherings; they make the event beautiful and well organized to a particular scheme. For those who have never interacted with sashes; these narrow cloth pieces tie with a centre knot and stretch to the back of a chair over the chair cover. The sash’s function is to create a contrast so that there is vivacity in the surrounding. The following are attributes of chair covers Adelaide and sashes that you ought to know as you prepare your event.

All events need a sense of taste and sophistication. The easiest way to have this is by using satin sashes and chair covers. The impression caused by the covers last throughout the events duration. If you are decorating for a party, the sashes will give you the charisma you need to make things alluring. You may add flowers if your event is a celebratory one, but once you make the right choice on sash and chair cover combination, you are free to forgo the use of additional decorations. When you are picking the colours of your sashes and chair covers, you will have plenty of room for infusing your personal preferences. Remember that you are only dealing with fabric here. It would be impossible to play around with the look of chairs in their physical form because of the steel, plastic or wood that makes them, and that is why chair covers are wonderful.

The use of sashes and chair covers Adelaide saves you money on hiring chairs for your event. You are free to pick the most affordable chairs because you have the option of covering them to create an appealing look. If this were not possible then you would have to go out of your way to get similar looking chairs that are not only clean but well decorated too. The use of sash and chair covers to pep up your occasion gives you the grace that works wonders. You can select from plenty of suppliers of chair covers Adelaide and many of them will be happy to customize their fabric and patterns as per your requirements.

When selecting chair covers Adelaide, you need to pay attention to the size so that it snugly fits your chairs. If you are also going to hire chairs, make sure you know the size of every chair that you will be delivered so that you make no mistakes on the chair cover sizes. It would be very unfortunate for you to spoil the look of your event through oversized or undersized covers. Your sashes can be of any size as long as they tie well around your chair and have the same colour, as you would want.

Always go for {suppliers~businesses~companies} that {offer~provide} a wide choice of chair covers for different chair {designs~types}. You may have a limited budget that compels you to opt for chair covers rather than decorated chairs but this does not mean that you should compromise your quality. The expressions of joy that people have at your event will be manifestations of how well you are prepared to host them. Make no mistake of compromising on the quality of the fabric you choose and its cleanliness. Book in advance so that you get the best available covers from the supplies company. Your guests will be counting on you to provide them with the most appealing event that they can think of, and you should not disappoint them.

You can lack ideas for decorating your event. If you have time before the actual date of the event, then get out of your way and visit other events, so sample what others have done. Many chair cover hiring {businesses~companies} will have a schedule of upcoming events that will use their products. They will be happy to give you this information so that you go and look at how well the organizers make use of the chair covers and satins. You can also look event dates on the classified sections of major Adelaide society publications.

While ordering your chair covers and sashes, clarify whether you need cloth or spandex as well as the colours and number of covers needed. Confirm delivery, returns and any deposit details with your supplier before signing the contract. Some suppliers provide a fitting service and offer to clean up after your event. Ensure that any additional service is {specified~captured~detailed} in the supply contract to avoid any future misunderstandings and disappointments. The last thing you can do is request the supplier to do a demonstration for every type of chair cover and sash that they have to help you with your choice.

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How to stop the flood of election junk mail?

{Anywhere on Earth~Wherever you live in the world}, whether it is a {State, Local Council or Presidential~Federal, State, Presidential or Local Council~Federal, Local Council, State or Presidential~Federal, Local Council, Presidential or State~Federal, Presidential, State or Local Council~Federal, Presidential, Local Council or State~State, Federal, Local Council or Presidential~State, Federal, Presidential or Local Council~State, Local Council, Federal or Presidential~State, Local Council, Presidential or Federal~State, Presidential, Federal or Local Council~State, Presidential, Local Council or Federal~Local Council, Federal, State or Presidential~Local Council, Federal, Presidential or State~Local Council, State, Federal or Presidential~Local Council, State, Presidential or Federal~Local Council, Presidential, State or Federal~Local Council, Presidential, Federal or State~Presidential, Federal, State or Local Council~Presidential, Federal, Local Council or State~Presidential, State, Federal or Local Council~Presidential, State, Local Council or Federal~Presidential, Local Council, Federal or State~Presidential, Local Council, State or Federal} election, your mailbox will groan {under~with} the weight of materials aimed at {winning~getting} your vote. It {might~may} be the {digital age~electronic era~digital era~electronic age}, but it seems that a {pamphlet~letter~piece of paper} in your letterbox is still considered the most {efficient~effective} way of getting a message across.

While an informed electorate is {important for~essential to~crucial to} the democratic process, there appears to be {a glut of~huge} over-sending of junk mail for political purposes – and no clear way on how to {solve this~fix this~stop this}. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with {little to no~no} {substance~intellectual substance}. Is anyone else reminded of children in the playground?

How can you help stop this {frivolous~unnecessary} waste of {paper~resources}? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, {electricity~printing~printing, electricity} and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material {that is deemed~deemed} to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards {conducted~developed} by the Australian Catalogue Association. So there is no way to stop it being {dumped~posted~deposited} in your {postbox~letterbox} along with the other junk mail catalogues enticing you to buy all sorts of {stuff~things} you don’t really need. It is {likely~probably} the same in other countries.

Step 1. Incorrectly addressed political mail
{A lot of~Much} of your mail may be addressed to {former~past} occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact {every~each} political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be {polite~nice}! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to {curb~limit} the {volume~number} of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.

Good Reasons to Install Solar Power in Your Brisbane Home

Utility bills are driving many homeowners in Brisbane to the wall. You can spend so much on electricity to keep your home up and running that you feel like you need another cost effective alternative. If you are on the verge of giving up on electricity altogether, maybe it is high time you considered something new. Have you ever thought of installing solar power. Brisbane has the perfect climate to produce maximum solar benefits. Have you ever thought of installing solar power Brisbane?

For a start, solar power is an affordable way to reduce power consumption. Solar power is generated from radiation from the sun. The initial cost of installing solar power Brisbane can be somewhat high. However, even the cost of installation has gone down over the years as there are many great products to choose from in the market. You will receive extensive warranties when buying your solar panel so you are certainly confident that the investment will be worthwhile.

Other than reducing the cost of utility bills, solar energy is also cost effective in the sense that it is basically free. Once you invest in the installation and maintenance of the solar power Brisbane all you have to do is to enjoy your free energy.

Solar power is also an environmentally friendly option to generate your own power. Solar does not emit any green house gases, smoke or any chemical by products.

You can decide to rely solely on solar or connect it with your electricity system. This means that even the people who are living in rural areas can benefit from solar energy. This way, you will avoid the frequent power cuts let alone the high cost of installing power in remote areas.

By installing solar power Brisbane, you will be contributing to the efforts of saving our eco system. The mining of fossil fuels is slowly depleting our natural resources. This is why the government is giving rebates to people who have installed solar power in their homes.

If you need solar power Brisbane, it is important to contact the right installer. There are companies in Brisbane which specialize in the installation and maintenance of solar power. Make this change and you will certainly enjoy the outcome.

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